Puma’s creative team are alway pushing the boundaries to produce the best possible content over an increasing range of media. And, of course this needs shoots to be flexible enough to produce content that fits all these different outlets.
Back in November last year, Falca Visual, Sham Tanna and Andrew Howe were tasked with designing the complete set to allow for a number of shots of kit and boots for each of the star players. This involved building multiple sets to shoot action shots, moving image clips and some behind the scenes footage. All this gives Puma the option to spread their marketing communications across many types of media as they strive to continue to build their brand to the vast football loving audiences.
One of a number of difference stages built by the team
As you can see, the most sophisticated kit and techniques are being used on this set, all handled and managed by a large team of really talented crew. It has also been designed to ensure that players’ time is used in the most efficient way possible.
All designed with flow in mind!